I’m officially a fan of Zions Bank. Which is something I thought I would never say about any bank.

As an owner of a small business I have a single criteria when thinking about using any service provider: Does it make my business better? Zions has consistently answered that question with a loud “YES”.

When I moved to Boise to establish Parke Gordon, my partner suggested setting up accounts at Zions where he had banked for years. I agreed without thinking too much about it. But I quickly saw a difference in how it does business. They wanted to solve my problems, not throw up hurdles.

Contrast that with my experience with a prominent New York bank where I once tried to open a business account. After getting the run-around, I gave up when an employee told me I had to personally appear at a branch several states away. Besides being factually incorrect, that employee’s statement was indicative of a company culture not oriented towards the customer.

Zions has fostered a culture dedicated to truly serving it customers. It is the only bank—and I’ve been with five others—where everyone I speak with is thinking about how to help me instead of passing me off to the next person. I love the fact I can call Zions and speak to a real person, but more important is that everyone is well-trained. If someone doesn’t know the answer, they know where I can get the answer—and they make sure I get it before they hang up.

Some other examples:

• Zions employees came to my office to set up equipment. A different bank offered to send the same equipment in a box with instructions.

• When I asked Zions about bringing different services onto a single platform they found a way to do it.

• Instead of just sending me forms, Zions has filled out the paperwork for me and sent it over for review and my signature.

As a small business owner I love the fact that my bank wants to make my life easier. And they consistently do.

Zions didn’t pay me to say nice things about them and, in fact, doesn’t know I’m writing this. But I like to give props where they are due. Special mention goes to Michelle Whitmer and Ben Lewis in Boise, Idaho. Thanks guys—you are the best!